In 1963, after growing to 20 locations, Denny’s began coast to coast expansion with our franchising program that pushed us to 78 restaurants across seven western states.

Since then, Denny's has always continued to seek out new and innovative ways to make our operations more efficient and help our franchisees operate more effectively. We are committed to our position as the go-to restaurant for America's best breakfast, and away-from-home meal option. With years of experience, we know what it takes to serve the fabric of America.

Denny's recognizes the importance of maintaining cultural relevance. We kept the classic Denny's image fresh through innovative advertising, sports sponsorships, and menu tie-ins with major films. We also forge relationships through social media. From our YouTube web series to our interaction on Twitter and Facebook, Denny's online vitality drives real-world sales.

With 90% of restaurants franchised, Denny's dominance relies on franchisees. That's why we launched our New & Emerging Markets Incentive Program, which encourages long-term franchise growth by saving qualified franchisees up to $1 million in expenses and royalties.

Denny’s is America’s favorite diner that appeals to all generations. Families and friends have been coming to Denny's to sit back, relax, and to enjoy our delicious and affordable meals; all day, every day. From breakfast to satisfying lunches and dinners, whatever you’re in the mood for, we have it all.

Since we first introduced our famous Grand Slam® breakfasts in 1977, Denny's has been known for our innovative menu. Beyond our traditional breakfast offerings, we continue to seek out "better for you," menu innovations such as our new and improved buttermilk pancake that's 50% fluffier with a hint of vanilla. We've also added tasty appetizers, generous burgers, Sizzilin’ Skillets and specialty items such as the Fit Fare® menu; products with less than 550 calories.

Whether you’re hungry for a hearty breakfast, a light soup and salad, a big juicy burger, or one of our scrumptious desserts, Denny’s is always open, always welcoming, and always serving up the food you want most.

Welcome to America's Diner