Support
Denny's franchise support systems are designed to help you succeed. With 100% of our restaurants franchised, we have developed a time-tested operating platform that has continually evolved with our focus on innovation.
From start to finish, we provide continued oversight and assistance:
- Use of the Denny's® name, marks, brand standards
- Menu development and adaptation to local needs
- Procurement assistance
- Online training, manuals and best practices
- Management training & new restaurant opening support
- Supply chain and vendor quality assurance program
- Marketing plan support with access to all our advertising collateral
- Ongoing dedicated Operations and Marketing support
U.S. Domestic Incentive Programs are not available in international markets.
Marketing
Celebrating 65 years in the industry, Denny's has become one of the largest, full-service American restaurant brands in the world. And today, we're not only an American icon, but an International icon as well.
With a focus on local market needs, Denny's provides flexible systems to country developers so their restaurants can stay culturally relevant, driving traffic and, ultimately, promoting profitability. To this end, Denny's allows for innovative advertising and sponsorships marketing that can support strong, local marketing strategy.
- Use of the Denny's® name, marks, brand standard guidelines
- Full access to our robust library of creative marketing assets
- Comprehensive marketing plan development
- Ongoing, dedicated (1-on-1) marketing support
U.S. Domestic Incentive Programs are not available in international markets.
Training
With a flexible model and simple operating system, we have maintained our status as the front runner in the Family Dining segment. We are dedicated to your success and therefore put a high priority on preparedness and training.
A large team supports international licensees in management, new restaurant openings and continued ongoing support.
- 3 months management training
- 4 weeks pre-opening training and readiness
- 2 weeks post opening support
- Comprehensive focus on establishing your first restaurant as Certified Training restaurant
- Online training, manuals and best practices
- Ongoing dedicated operational support
U.S. Domestic Incentive Programs are not available in international markets.
AMERICA'S DINER. FRANCHISING WORLDWIDE.
