Support
With 90% of our restaurants operated by franchisees, Denny's is dedicated to helping our franchise community grow. We have a strategic, aggressive, long-term franchise development program that is backed by innovative, industry-leading franchise support systems. Whether you are opening your first store or your 50th, you can depend on Denny's for support.
DENNY'S PROVIDES THE FOLLOWING SUPPORT TO OUR DOMESTIC FRANCHISEES
- Field based real estate assistance to help identify ideal real estate
- Standard prototype plans and specifications, including interior layout and décor, equipment specifications and sign design that your local architect must adapt to meet local code requirements,
Management training
- Denny's Project Manager will work with you, your architect and contractor to provide guidance on building your restaurant
- One copy of our Brand Standards Manual for each Denny's restaurant you operate for the length of the franchise agreement
- Continued menu evolution and systems innovation
- Advertising support (e.g. POP, print, TV, radio, digital, public relations)
- Ongoing field support
- Supply chain support
Marketing
Innovative Marketing
We are focused on using innovative marketing strategies to position Denny's as America's first choice for breakfast all day, every day.
- Denny's is an iconic brand with 98% awareness in the U.S.
- Denny's has broad, demographic appeal across age, gender, race and income with a "come as you are" attitude.
- Denny's uses innovative, brand building advertising to stay relevant on TV, social media, radio and print.
- The Denny's brand continually reinvents itself to stay relevant
- In the last 2 years, Denny's Facebook fans went from 175,000 to over 700,000
- Advertising support (e.g. POP, print, TV, radio, digital, public relations)
- Integrated marketing calendar
- Cross-platform marketing campaign (Super Bowl Campaigns | 2,4,6,8 -Right on the money | etc)
PRE-OPENING ACTIVITIES
Denny's support team assists you as you prepare to open your store. A field marketing manager will provide guidance as you plan a Grand Opening campaign and local store marketing. Congratulations on opening your Denny's restaurant!
Training
Denny's provides a 3 month management training program for you and your managers (as applicable) that cover all aspects of operating and managing a Denny's restaurant. We also provide a New Restaurant Opening (NRO) training team that will assist in all areas of restaurant operations and in training your personnel.*
We are committed to the support and success of our franchisees, so in addition to new restaurant and pre-opening training, we provide ongoing training through e-learning tools.
*Please see Item 11 in the Franchise Disclosure Document.
